Croatia may soon be benefiting from overseas money transfers as the country's entry into the European Union should boost tourism, according to the Croatian National Tourist Office.
Set to become a member nation in 2013, local officials say they are hopeful that it will promote the country's profile as a tourist destination.
"Croatia is a well known and very popular European and Mediterranean tourist destination," commented Meri Matesic, director of the group.
"For neighbouring countries such as Slovenia, Austria and Hungary we are the first [choice] or among the most popular tourist destinations."
She credited the region's "beautiful" media campaigns as providing much of the eight per cent year-on-year growth in tourist numbers, saying that more promotional activities are needed.
As part of the advertising blitz, an executive-level business forum, Invest in Croatia 2011, is planned to take place in Zagreb on October 10th and 11th.
The forum aims to convince international businesses to make cheap international money transfers to invest in local companies and opportunities.
Croatia will promote its technology industry, manufacturing capabilities, green credentials and quality of life on offer.
"We've seen an increasing number of British tourists coming to Croatia every year, and so far we can say that for the first nine months [of 2011] Croatia overall has [had] an increase in visitors of eight per cent, with four per cent from the UK," Ms Matesic continued.
"We believe that EU membership can bring us more visitors and make their travel within Europe even easier."