Travellers may soon be making exchange money transfers as they head off for a skiing break in Zermatt after the region's tourism organisation touts the local events.
Zermatt Tourism says that the German-speaking region of Switzerland not only offers some of the best slopes in the world but also has events and attractions that will lure in globetrotters.
"Zermatt is a very attractive place because you can find whatever you need for relaxing and interesting holidays," commented media and content manager Edith Zweifel.
"[Some events include] the Horu-Trophy (running January 12th to 15th 2012). It is the curling trophy of Zermatt - an outdoor tournament with international participation."
Additionally, people can take part in the mountain race Gebirgslauf Zermatt on February 25th, which takes place at night for ski runners and tourers.
"Zermatt Unplugged (April 17th to 21st), [is a] music festival with a special atmosphere and world-class music stars," she added.
"During the day you do spring skiing, in the late afternoon and in the evening you go to the concert."
Meanwhile, those looking for a challenge or a heart-pounding spectacle have been advised to consider the Patrouille des Glaciers - the hardest team race in the world for ski Alpinists.
"[Zermatt also has] a cinema, a gallery and many concerts before and during Christmas, with international choirs, chamber orchestras et cetera," Ms Zweifel concluded.
German automobile club ADAC recently named Zermatt as the world's best skiing destination for the third year running.