Tourists may soon make an overseas money transfer to enjoy a luxury break in Zermatt, as the local tourism group says its ideal for high-quality getaways.
Edith Zweifel, media and content manager at the German-speaking ski resort, said that the region offers excellent hotels and chalet accommodation alongside gourmet restaurants.
"[Zermatt can offer] luxurious chalets with all the assistance one wishes, catering services of a chef de cuisine - with stars from the Michelin Guide, and eight hotels situated in Zermatt [which are in the top] 100 Swiss gourmet hotels defined in the culinary guide Gault Millau," commented Ms Zweifel.
"[There are also] 18 restaurants with very high gourmet standards in the village and at the pistes."
Furthermore, the destination has 350 kilometres of pistes, both in Switzerland and Italy which provides an "exotic touch".
"[You can ask yourself,] do you want to ski today in Switzerland or Italy, eat in Italy? [You can also] find pistes with easy tracks or black-labelled pistes for adepts," she added.
The region's local events were recently touted as appealing to winter sports enthusiasts and spectators alike.
Travellers can take in the curling Horu-Trophy event, running from January 12th to 15th, which features international participation.
Music lovers may enjoy Zermatt Unplugged from April 17th to 21st, a festival that takes place after dark so skiers can hit the slopes for as long as possible.
"[Zermatt also has] a cinema, a gallery and many concerts before and during Christmas, with international choirs, chamber orchestras et cetera," Ms Zweifel concluded.